Coming quickly: BRZRKR lunchboxes, motion figures, and shoelaces. BOOM! Studios has introduced a multi-year cope with international licensing firm IMG that can see IMG handle shopper merchandise licensing alternatives for the hit Keanu Reeves-created franchise. IMG will work to develop BRZRKR outdoors of comics in order that, as BOOM! places it, “followers [can] interact with the collection’ distinctive themes in new methods, together with via attire and equipment, collectables, toys, meals and beverage, and location-based experiences.”

Co-written by Reeves and Matt Kindt, illustrated by Ron Garney, coloured by Invoice Crabtree, and lettered by Clem Robins, BRZRKR follows an immortal mercenary, B. (who, seen beneath, occurs to look lots like Reeves), as he hunts for the key behind his immortality. A Netflix adaptation of the comedian is already within the works.

BRZRKR discovering its manner into the arms of IMG isn’t any shock given Reeves’s involvement. Reeves is represented by WME, which is owned by mum or dad firm Endeavor, which additionally owns IMG. Within the PR asserting the partnership, BOOM!’s Filip Sablik and IMG’s Gary Krakower expressed the requisite enthusiasm:

“The immortal universe of BRZRKR has captured the imaginations and flamed the eagerness of fandom around the globe, and we’re solely starting to scratch the floor of the potential of this superb franchise. We’re thrilled to have IMG, the worldwide chief in licensing shopper merchandise, as our unique accomplice to unleash the total potential of Keanu Reeves’ visionary creation,” mentioned Filip Sablik, BOOM! Studios’ President of Publishing & Advertising and marketing.       
 
Gary Krakower, Vice President of Licensing for IMG, mentioned, “BRZRKR is essentially the most thrilling authentic comedian e-book collection launched in latest occasions. With its staff of gifted celeb creators, thought-provoking themes and gripping narrative, this collection has all of the substances to grow to be the subsequent massive comedian universe. We’re delighted to come back on board as BRZRKR’s international licensing consultant and assist develop its attain and consciousness via focused shopper choices.”

Licensing BRZRKR, one of many largest hits BOOM! Studios has ever had, may really feel like a certain factor, particularly given Reeves’s recognition and the aforementioned Netflix adaptation. Nonetheless, one wonders what merchandise lend themselves to tie-in with a hyperviolent, adult-oriented comedian about an immortal warrior. That youngsters’ lunch pail we talked about earlier? In all probability not going to occur.

Nonetheless, the Reeves renaissance received’t be stopped, and with SAG/AFTRA nonetheless at the moment on strike the actor could also be on the lookout for alternate sources of earnings. How a lot this new deal will usher in for him or the opposite events concerned shall be fascinating to see.

You possibly can inquire about licensing BRZRKR for breakfast cereal, pajamas, and laundry detergent right here.